As a blogger, my work schedule can sometimes get crazy with no time to sit and breathe. There are days when I am at an early morning shoot, followed by a quick breakfast, rushing to meetings, making calls while in the car, planning the next shoot, jotting down ideas for posts – all while I am on the go. Needless to say, shopping happens when I am on the go as well. I like to keep myself up-to date on what’s new and what’s on sale on my favorite shopping sites. You never know when I might need to source something for the next shoot or when I might spot something that I love on sale or when I might come across something so quirky that it instantly gives me an idea for the next shoot.
With more and more retail stores like Myntra coming up with exclusive apps for shopping, the need to open your laptop keeps decreasing day by day.
Access from anywhere, anytime
Like I said, my whole professional and personal life is run from my mobile (sounds dramatic I know, but it’s true to an extent!). I need to be connected 24×7, and there are many instances where the thin line between using social media for recreation and for work keeps getting blurred. Spending additional time on my laptop is something that I try to avoid, more so because my shopping urges tend to hit me at the most unexpected times – while in the car, when eating at a restaurant, or when am simply too lazy to walk three feet and get my laptop while am on the bed. Why go to all that trouble when I can shop from the comforts of an app, from literally anywhere!
Stay logged in all the time and faster checkout
Shopping through an app is definitely way faster than trying to browse through your laptop. Just one click to access the store, another couple of clicks to select your products and you pay in an instant. Personally I hate logging in to my account each time, and since I have too many accounts to even remember them in the first place, this works for me! Instead of typing in every mail id that I could have possibly registered with, or trying to generate a new password every time, I can actually breeze through the checkout process in a matter of minutes.
App-only discounts and offers
I am a huge discount shopper, and am always on the lookout for coupons and deals while shopping. Apps like Myntra usually provide exclusive discount coupons which are not available anywhere else. So there’s your chance to snag that dress you’ve been eyeing for so long or a pair of heels that you’ve secretly been hoping will go on sale so that you don’t have to break your account over them.
Sharing is easy
Social media, email, and instant messaging – with an app for everything on your mobile, sharing your finds with friends and family (or your readers if you are a blogger!) is so easy. Each time I find something that I like, or I put together a look with products from a website that I feel might inspire someone; I tend to share it on my social media channels, sharing is caring after all!
With the ease of shopping through an app and the convenience of selecting any product that you want, app shopping (yes I just made up that word) is here to stay!