Indian August

collaboration, Fashion, Indian wear, Look of the Day, summer
Summer breeze in the air, long drives into the sunset, open fields, lying on the grass and reading books, long maxi dresses, the golden hour of sunset. I love clothes that inspire you to come up with themes and Indian August is one such brand that does exactly that. Something about the name Indian August makes me think of summer rains, old rickety swings, getting blown away by the wind while the sky thunders above you – a very bohemian, care free vibe that inspired me to come up with this look. A chance happening brought us to this quaint little park that formed the perfect setting for this shoot. So much so that I think I quite enjoyed just sitting around and becoming engrossed in my book, while my photographer did all the work!

Indian August has a range of products that includes clothing and apparel, home textiles and decor. With a focus on Indian contemporary designs, they have under their roof more than 25 designers and master craftsmen who bring to you the most elegant and contemporary designs. The eclectic use of traditional fabrics like chanderi, mangalgiri for Western outfits like ankle length pants and trousers was something right up my alley. The Khadi and kalamkari skirts were another favorite of mine. They also have an enviable collection of the cutest, quirkiest home decor. When I move in to my own place, you can expect it to be a mini shrine to this store! Another favorite of mine is of course their jewelry – exquisitely handcrafted dokra necklaces and earrings that I could wear every day. For my look I chose a comfortable and bright cotton maxi dress perfect for the weather here. Instead of going for the obvious choice of black accessories, I chose this pink Dokra necklace/earrings set which I think compliments this outfit perfectly.

This had to be the laziest shoot ever (well for me!) where all I had to do was walk around, settle down on the grass with a good book, and prance around during the golden hour of sunset!

Dress, bag, earrings, necklace: | Shoes: Steve Madden

Photography & Editing by: Divya Medikonda


Desi Girl

Fashion, hyderabad, indian fashion blog, Indian wear, Look of the Day, Styling
Every once in a while I tend to come back to my Indian roots and desi dressing. In fact I would say it’s quite often! As much as I enjoy the comfort of a jeans and a tshirt or the feminine and flirty look of a lace dress, I would always always say that there is nothing as elegant and graceful as Indian wear. More than half the Indian population still dresses in a traditional attire so I never understand why as fashion bloggers we rarely feature Indian clothes on our blogs. As an Indian fashion blogger, I make it a point to include Indian wear as part of every day dressing and not just as festive wear or special occasion wear as most project it to be. Having grown up in a comparatively conservative city like Hyderabad, all of my college years were spent in churidars. My working years too were mostly in Indian formals, as that was the most obvious choice for the sweltering heat in the city!

When online shopping became a buzz a few years back, the options for western wear and International brands kept multiplying and soon you didn’t have to look beyond your laptop to have the latest trends and styles delivered to your doorstep. Up until then I was still going to my favorite local shops, buying vibrant prints of materials, mixing and matching prints, designing my own kurtas and blouses and trusting my local tailor to deliver the best stitched suits for everyday wear and festive wear. But with the new surge of online shopping sites for Indian wear that stock up on every kind of design, shopping for Indian wear has taken a whole new direction. Whether you are living abroad or living in India, getting your hands on sarees, lehengas and kurtas has never been easier. One such website that offers a great selection of designs along with customization options is CBazaar.

For this particular look, I wanted to play with different Indian accents that could be worn on an everyday basis. White is always an artist’s favorite color as it provides the perfect canvas to throw on splashes of color. Bandhani (tie-dye) dupattas need no introduction at all. The crinkled fabrics with vivid dramatic colors come in so many playful patterns. There is a whole lot of meticulous process involved in creating them and each pattern has a given name and is usually worn for a specific occasion. I had picked this pair of mojaris while street shopping in Pune, and although this is the first instance that I am wearing them I already have tons of ideas for remixing them with both Indian and Western wear. Finished my look with a pair of sliver jhumkas, a few bangles and a printed cloth bag for an evening spent walking around stalls, satiating my visual appetite and getting inspired with all the crafts, colors and designs around me.

So the next time you reach out to wear your pencil skirt or your skinny jeans, give it a miss at least once in a while and instead go the desi route. Don’t restrict yourself to wearing it only for festivals or weddings. We have a riot of colorful options that can look just as classy and trendy as a western outfit, so go exploit them to the fullest and be proud of wearing Indian attire! And in case you need a serious wardrobe update, don’t forget to check out Cbazaar for their various options!

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Dress: Stitched by local tailor | Bag: Shilparamam | Earrings and Mojaris: FC road Pune

Photography: Divya Medikonda

Styling with – Look 4

collaboration, Fashion, Indian wear, limeroad, Look of the Day, saree, Styling

The last and final post from the series and also one of my favorites for the most obvious reason. It’s a saree! has an amazing collection of sarees and after wearing this one for a family get together at a resort, I can totally vouch for the quality.

When it comes to sarees, there are three things that I look for 1)The material – I mostly stick to light weight sarees in silk, silk+cotton mix and georgettes 2) Color – There are traditional color combinations specially in silk which are ‘must haves’, apart from that I try to not repeat buying the same color combinations 3) Prints – I have a Masaba streak in me, and I simply love quirky prints on sarees.

For this look I went with material and color. It’s a light weight georgette saree with a dual tone pallu. For some reason, I have a mental block against the color pink and I tried to break through that with this saree. I think I did pretty okay right? The color and the fall of this saree is perfect for daytime wear. Easy to carry, walk around and balance a plate of food along with multiple walks to the buffet table without tripping even once. Score!



Saree, clutch, shoes:

Hope you guys enjoyed all the looks I put together! You can see the other looks, which practically cover all your wardrobe needs, here – look1, look2, look3 

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Styling with – Look2

collaboration, Fashion, Indian wear, limeroad, Look of the Day, Styling, wedding
My staple outfit for attending any wedding is always either a saree (if it’s a very close friend/relative’s wedding) or an anarkali (yawn!). I know anarkalis are here to stay forever and as much as we tell ourselves that the trend shall pass soon, it doesn’t. It’s what we see literally everywhere around us and it’s ultimately what we end up buying. But sometimes you do get vexed and crave for other options. Well that’s when I always turn to a saree. The only gripe I have against a saree is that it can’t be mixed and matched in a lot of ways. So after the slightly alarming rate at which my saree collection has been growing, I decided I can’t simply keep buying one for every occasion. You could say why not? and I don’t really have a good answer for that. Let’s just resist the temptation and spare our purse strings this one time shall we?

When I spotted this Mandarin collar black kurta at, I decided it would be the perfect piece to mix and match for a unique, stand out outfit. I completely stepped out of my comfort zone and paired it with the skirt part of one of my tailor made pattu langa (half-saree) and I quite liked how it turned out. A side braid, a sparkly clutch and drop earrings was all it took to finish the look! If you’ve got a winter wedding or any function to attend, this look would be perfect to make you stand out and keep you warm (no chilly breeze sneaking through your saree!)

Black kurta, clutch: | Lehenga/skirt: Tailor made | Accessories: My own
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Max fashion festive collection

diwali, Fashion, Indian wear, Look of the Day, max fashion, trends
With festive season and the wedding season nearly upon us, we can expect to see quite a lot of people dressed in their traditional best. I recently had the opportunity to collaborate with MaxFashion and style two looks from their latest Festive Wear collection. Now, if you have been following my blog long enough you will know that Max happens to be one of my favorite low budget brands. Almost every other post of mine has something from Max. What started out as a pocket friendly shopping experience during college days, continued to be a much loved and regularly visited store for me. It’s one of the best places to buy casual tshirts and casual kurtis, the kind of ones that you can keep buying every couple of months without hurting your bank balance! What I tend to love about Max is that you could give your whole wardrobe a makeover and still be within your budget. They have always been known to make excellent traditional wear but since the past couple of years they have stepped up their game by incorporating almost all the latest trends in their western wear section. 
I decided to put together two looks in complete contrast to each other. Diwali gives you an option to experiment with you style choices like no other festival. You could be dressed traditional and demure or go all out with a bling-bling saree for the night (after all it’s the festival of lights!) or try something eclectic and fun, at the same time giving it a traditional twist.
Look 1
The moment I tried on this black kurti I knew I had to have it! After walking around the store twice and not finding anything to pair it with, I was still not ready to let it go. I decided to channel the inner flower child in me, and pair it with a bright red crushed cotton skirt. I love how the simplicity of both the pieces brings about such a pleasant and unique combination. If you to stand out from the crowd this Diwali, try this look and load on the jewelry. 

Look 2

I love the bright orange kurta and the simplicity of this look. If I was going to spend time at home arranging the decorations, sprucing up the place, lighting diyas – this would be the outfit I would pick. Comfortable, bright and easy to move around in. 

Look 1: Kurta and skirt – Max fashion 
Look 2: Churidar set & shoes – Max fashion
Let me know which look was your favorite! 
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Monochrome in Indian

creativity, Indian wear, Look of the Day
A long break from the blog was just what I needed to come back refreshed and full of ideas! Creativity cannot be forced, no matter how artistic or creative you are as a person. After struggling to get out of a rut that I’d somehow gotten myself into, I finally feel recharged enough to take up new projects and brainstorm new ideas.

With Diwali soon approaching, I felt the urge to infuse a bit of traditional Indian fashion into my outfit. I’ve always been fascinated by Indian clothing and have worn it countless times on the blog. Monochrome will always remain a favorite classic trend for days to come, so I decided to incorporate the ever popular black and white with a pop of color into my Indian outfit. A simple white kurti, black leggings and a 20 year old tie and dyed bright pink dupatta with gold detailing (that was dug up from my mom’s closet) made up my outfit for the day. We were staying at the Bella Vista Resort in Mahabaleshwar, which was a treat to all my senses. Clean, green and spacious – it was a pleasure to soak in the beauty of the surrounding mountains and landscape at this place. I had clearly underestimated this little town prior to this!

The resort provided a perfect backdrop for my understated, no-makeup, no-hassle traditional look. But it wasn’t until I visited the charming little Krishna temple that I realized I simply had to click a few pictures against the rustic, stone pillars. For me a temple doesn’t necessarily have to be a religious place but rather any place where I can feel at peace with myself. And in the midst of mountains, following a trail through a forest, with tricking streams of water, in a rustic stone structure, with moss covered walls, that almost looked abandoned – that’s exactly what I found.

Kurti and leggings: Max Fashions | Earrings and bracelet: FC road (Pune) | Dupatta: Old
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Top picks from Limeroad

Fashion, Indian wear, limeroad
There are a lot of things that I like about Limeroad, the main thing being the variety. As part of their Style Council I’ve been browsing through their collections on almost an every-day basis and I’ve definitely discovered some treasures that I love! Here are my top picks from the scrapbooks that I’ve had a chance to create. Every single item here, be it that lovely orange kurta, the chevron print earrings, the statement necklace or the colorful heels, is something that I would pick in a jiffy.

Click here to buy the entire outfit or any of the individual pieces that you liked.


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Fashion, India, indian charms, Indian wear, jewelry, sponsored post
There is something about miniature models of real-life things that make them so adorable. Specially when they are intricately made, without a single detail missing, and resemble their real life counterparts to the T. Well except for the size! is a jewelry brand that you offers you a wide range of bracelets, rings, necklaces, anklets etc. The highlight of their collection is definitely their Indian Masala Charms – all inspired by various aspects of India.

I used to love charm bracelets as a kid, so it was an obvious choice for me to hand pick my favorite ones from their website to try them on! There is the auto or the tuk-tuk, the very well detailed kettle, a cutting chai glass, a typical shehnai and a miniature tabla!

The whole point of charms is to add a personal touch to your overall outfit, so it’s completely up to you whether you want to stack ’em all up on a bracelet or have a single charm dangling on a long chain, or maybe even add them to your bag. I threw them all together to form a chunky, interesting bracelet to add an Indian element to my otherwise western outfit (outfit in the next post!). And believe me they are such conversation starters!

Fourseven also has necklaces that are very delicate and modern. Their infinity charm necklace is one piece that I really loved! It’s a dainty little piece that can go on anything and doesn’t need any other addition to make the look stand out. Definitely one of my favorite pieces!

The individual charms can be paired with almost anything. A single charm worn as a pendant was another look that I preferred. It’s a great addition to your look when you are not in the mood to clutter it with something chunky. Their jewelry is unique in a way that it becomes part of your life. It’s not just something pretty. It will always mean something to you!

All their charms are made of sterling silver and inspired by various aspects of India – including the name! Four-Seven -> 1947 -> The day India decided to stand and shine on her own. Their pieces are for the modern Indian woman and there are enough options to suit all the various personas that an urban woman dons. In the words of Rebekkah Kumar – ‘The woman who chooses fourseven jewelry should love it even twenty years from now, as much as she loves it on the day she receives it.’ If you like these charms do check out fourseven for more of them!

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Fashion, Indian wear, sponsored post
Scarves and stoles have mostly been a utilitarian fashion accessory, serving many-a-purpose right from keeping our hair-do’s intact from the winds, rains or plain old humidity, to acting as a filter while traversing our polluted lanes, or for adding that finishing touch to an outfit.

Be it a loosely tied scarf around the neck, or a shawl thrown across your shoulders as a wrap on those chilly winter nights, women across the globe have found smart and elegant ways to wear them with aplomb. While on one hand we have Marc by Marc Jacob’s floral scarves for the summers and Burberry’s ever popular giant checkered scarves for chilly days, closer home, we have – the biggest online store for scarves, shawls and stoles.

Spring, summer, autumn and winter – they’ve got something to cover every season. Cashmere, cotton and silk you say? They’ve got that covered too. Plain, printed and funky styles for every occasion – let’s have a look at the The Girl At First Avenue’s top picks from their collections!

Printed floral scarf with white midi dress

Print on print clash

Shawl/Wrap on an evening dress

Casual scarf on jeans

1)Floral scarf / 2)Printed scarf / 3)Abstract paisley shawl 4)Embroidered stole

Check out their website for more options! 

The saree mix

Art, Fashion, India, Indian wear, Look of the Day, saree
My love for sarees is quite known on the blog. I’ve previously worn them here, here, here, here, and here (wow that’s a lot!). I have a pretty decent collection of sarees already, so in order to do justice to my growing collection, and not have those how-many-will-you-shop-for???? accusations thrown at me by my mom, I wear them for any and every occasion. Be it functions, festivals, weddings, work or friends’s-sister’s-cousin’s-dog’s birthday I love to wear sarees! I’ve even worn them to work when I was in the corporate sector as an alternative to kurtis only to have eveyone asking me Did you get married? (really?)

I love Indian wear and personally, I’ve always wanted to see Indian fashion bloggers incorporate more ‘Indian’ looks in their blogs and in their everyday outfits and not just during weddings and festivals. But I think am aware of exactly only two bloggers that have experimented and featured Indian wear and importantly sarees on their blogs! Yes, sometimes they are difficult to manage and not the most comfortable attire to be running around in. And it’s hard to not give in and wear a comfortable pair of jeans and tee, but that doesn’t stop me from loving (a.k.a buying) them!

My search for buying good Indian sarees online ended with, an online ethnic store with a wide array of sarees and salwar suits. Their collection of designer sarees was one thing that really impressed me. You have an option to shop by color, price or fabric and they have everything from cotton to art silk to jacquard-butta and more. I chose a black and grey silk mix jute saree with a colorful border and pallu. With four colors in the saree, it’s easy to mix and match with a blouse of any of those colors for a different look every time. Who knew sarees could also fall under the ‘mix and match’ category right?

And to make it easy to all the NRI’s wanting to buy Indian wear, has international shipping too. With designer lehengas and anarkalis, there’s something to suit everyone’s taste so make sure you take a look at their collection!

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