What do you get when two sassy young women, one with with a passion for consumer behavior and the other with a love for entrepreneurial projects, and both
with a flair for design, come together? An innovative brand with a beautiful compilation of Handbags with secrets
Shwa handbags, is a store based in Mumbai and is founded by Ira Jhangiani and Chandni Nihalani. They decided to design handbags with some character (given how girls go ga-ga over their bags and carry their world in it and all!) by having a unique little secret in each bag. The first collection is called “Grey’s Anatomy – Season1“. Just to keep things interesting they added a little surprise in each of the bags. You’ll find things right from key finders, pepper spays, bag lights, portable charges, to quick-fix lip glosses, make up pouches and other little essentials.
Soon to launch is their Winter/Festive 2013 collection which is inspired by two things.
1) This is “Season 2, Gossip Girl” which means you can expect the bags to be right on trend, youthful and vibrant. Each bag is named after a character in the show, so there’s your chance of having Chuck Bass on your arm! 😉
2) Season 2’s theme is also inspired by the book “The Secret” by Rhonda Byrne which is all about controlling our destiny with the Law of Attraction and positive thinking.
Chandni, one of the co-founders is also a modern day Tarot Reader. So with her awareness of this art, each handbag in Season 2 comes with a Tarot Card inside, which is meant to attract positive energy into our lives. Now whether you are a believer or not, its always nice to have a “something positive” with you all the time. If I am in a lousy mood and I happen to find a “STRENGTH” card for finding inner strength or a “SUN” card for happiness… I ain’t complaining!
So let’s go ahead and meet the characters shall we?
The one am carrying below is “Callie” from “Grey’s Anatomy – Season 1”. I don’t watch the show anymore, but the bag – I love!
On a side note, for someone who doesn’t know abc’s of stitching, I am very happy with the results of all three of my…ummm… trials (‘designs’ would be a bit too presumptuous!). The latest is this lemon yellow polka dotted circle skirt. More ‘designs’ to (hopefully) come soon!
*This is a sponsored post. All opinions stated are based on my experience alone.
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